Dan Head

Founder of AMZ Elite. Amazon intelligence for 7 & 8-figure sellers.

Jun 12, 2026

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2 min read

Amazon now sells imaginary products.

They made you reshoot the one with a shadow. Then they put a product that doesn't exist above it.

Dan Head

Jun 9, 2026

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2 min read

5% rule killed your Prime deal.

The 5% floor now counts every coupon you ran since May. Most operators found out at the deadline.

Dan Head

Jun 5, 2026

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3 min read

Amazon's AI reviewed fake dog poop.

Amazon spent $50 billion on AI. The flagship retail application is a fake podcast praising fake poop's "chunky texture." Your repricer needs a compliance attorney.

Dan Head

Jun 2, 2026

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2 min read

Amazon killed 3 shortcuts in 90 days.

Prep services. Commingling. Your automation tools. It's not three stories — it's one strategy. Here's the operator math.

Dan Head

May 29, 2026

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3 min read

The pee was a metaphor. Mostly.

Bezos sponsored the Met Gala. Protesters left 300 bottles of fake urine at the door. He banned an actor for being too accurate. Meanwhile your SAFE-T claim is "under review."

Dan Head

May 26, 2026

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4 min read

P&G just moved into your warehouse.

Amazon Supply Chain Services went live May 4. P&G, 3M, and American Eagle are in the same fulfillment centers your inventory sits in. The fee math hasn't changed yet. It will.

Dan Head

May 22, 2026

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3 min read

Your reviews are getting a divorce.

Amazon's review-sharing split finishes May 31. Your 4,000-review listing might be six listings with 40 reviews each. Custody was not discussed in advance.

Dan Head