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Dan Head
Dan Head

Founder of AMZ Elite. Amazon intelligence for 7 & 8-figure sellers.

You bring the budget. That's it.

Oct 9, 2026

•

3 min read

You bring the budget. That's it.

Amazon's Full-Funnel Campaigns turn a media plan into two fields. Here is the list of decisions that moved, and the two you should keep.

Dan Head
Dan Head
Jan 10 isn't your tariff date.

Oct 6, 2026

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3 min read

Jan 10 isn't your tariff date.

Extended to January 10 — but not for your duty rate. What the truce still holds is freight, and that paperwork says November 9.

Dan Head
Dan Head
Selling fast is now a fee.

Oct 2, 2026

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3 min read

Selling fast is now a fee.

The low-inventory fee is charged per unit sold, measured per variation, and Q4 is when you sell the most units.

Dan Head
Dan Head
Your 25% is part store credit.

Sep 29, 2026

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4 min read

Your 25% is part store credit.

A free dashboard, a free Prime badge, six months of cheaper fulfillment. Read them as one sentence and they draw a route.

Dan Head
Dan Head
The column knows. It won't say.

Sep 25, 2026

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5 min read

The column knows. It won't say.

Amazon has ended price parity twice. Brussels is now asking sellers about the column that replaced it.

Dan Head
Dan Head
45 Days Between Email And Delisting

Sep 22, 2026

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5 min read

45 Days Between Email And Delisting

Amazon's liability insurance requirement has said one million dollars since 2021. On November 2 it gets a trigger Amazon can actually check, an email, and a switch on your listings. Here is what moved, why it is now enforceable, and the one date to read this week.

Dan Head
Dan Head
Amazon just coached the witness.

Sep 18, 2026

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3 min read

Amazon just coached the witness.

Prime Big Deal Days is October 6–7. The same day, Amazon told shoppers exactly what to ask about your deal.

Dan Head
Dan Head
One lost box, zero impressions

Sep 15, 2026

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3 min read

One lost box, zero impressions

Amazon widened the field for the Featured Offer in waves, with no date per account. Sponsored Products needs that box to serve.

Dan Head
Dan Head
First human reads your appeal.

Sep 11, 2026

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3 min read

First human reads your appeal.

The system flags, suppresses and deactivates on its own. The appeal is the first place a person enters the story.

Dan Head
Dan Head
60 days that stopped counting

Sep 8, 2026

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3 min read

60 days that stopped counting

Amazon excluded Prime Big Deal Days pricing from the deal lookback. October and November stopped competing for the same discount.

Dan Head
Dan Head
You were bidding against nobody.

Sep 4, 2026

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3 min read

You were bidding against nobody.

The FTC says the second-highest bidder was frequently a price Amazon calculated. Seven years. More than a million advertisers.

Dan Head
Dan Head
Made in USA now costs 25%.

Sep 1, 2026

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7 min read

Made in USA now costs 25%.

Canada's list lands September 8. It taxes where the unit was made, not where it shipped from. Your customer pays it.

Dan Head
Dan Head
Ads grew 26%. Units grew 17%.

Aug 28, 2026

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6 min read

Ads grew 26%. Units grew 17%.

Both numbers are Amazon's own. The gap between them is the reason it spent a year suing over AI shoppers.

Dan Head
Dan Head
Two words changed your credit line.

Aug 25, 2026

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7 min read

Two words changed your credit line.

Rights or obligations. Two words that reach your lender, your buyer, and the money Amazon has not yet sent you.

Dan Head
Dan Head
Your complaint has a bulk rate.

Aug 21, 2026

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7 min read

Your complaint has a bulk rate.

Under the old terms, 2,500 complaints meant 2,500 filing fees. Under the new ones it can mean five. Same mechanism.

Dan Head
Dan Head
14 days, then Amazon picks.

Aug 18, 2026

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5 min read

14 days, then Amazon picks.

984 million titles already rewritten. Brand Registry buys you fourteen days to object, and approval is the default.

Dan Head
Dan Head
Limit is not off.

Aug 14, 2026

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4 min read

Limit is not off.

Every campaign enrolled Monday at your current bids. The button Amazon shipped says Limit. It does not say Off.

Dan Head
Dan Head
One case number turns it off.

Aug 11, 2026

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5 min read

One case number turns it off.

Placement modifiers don't reach it and the budget does. Three settings and one case number shut it down.

Dan Head
Dan Head
You're graded on the driver.

Aug 7, 2026

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2 min read

You're graded on the driver.

It sat on your dashboard for two years doing nothing. September 30 it starts deactivating offers.

Dan Head
Dan Head
Your 10% coupon costs 22%

Aug 4, 2026

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2 min read

Your 10% coupon costs 22%

Across 240 brand audits, seven in ten redemptions came from buyers already heading to checkout at full price.

Dan Head
Dan Head
You can't sell it. Amazon can.

Jul 31, 2026

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3 min read

You can't sell it. Amazon can.

Two paragraphs apart, the same agreement lets Amazon assign whatever it likes. Effective August 24.

Dan Head
Dan Head
28 characters per AI-generated person.

Jul 28, 2026

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5 min read

28 characters per AI-generated person.

Across 240 brand audits, seven in ten redemptions came from buyers already heading to checkout at full price.

Dan Head
Dan Head
Silence costs 60 days of float.

Jul 28, 2026

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4 min read

Silence costs 60 days of float.

Do nothing and Amazon picks for you: ad spend deducted from payouts, card float and rewards gone.

Dan Head
Dan Head
The invitation has no date.

Jul 24, 2026

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2 min read

The invitation has no date.

Fees published, deadlines published, early-bird discount published. The event date: unannounced.

Dan Head
Dan Head
The 15% dies into a 12.5%.

Jul 21, 2026

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3 min read

The 15% dies into a 12.5%.

USTR's proposed successor is public: 10% or 12.5% by country, finalizing days after the expiry.

Dan Head
Dan Head
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The Elite Edge

Amazon intelligence for 7 & 8-figure sellers. Every Tuesday and Friday.

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