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Oliver Buchannon
Dan Head

Founder of AMZ Elite. Amazon intelligence for 7 & 8-figure sellers.

The invitation has no date.

Jul 24, 2026

•

2 min read

The invitation has no date.

Fees published, deadlines published, early-bird discount published. The event date: unannounced.

Dan Head
Dan Head
The 15% dies into a 12.5%.

Jul 21, 2026

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3 min read

The 15% dies into a 12.5%.

USTR's proposed successor is public: 10% or 12.5% by country, finalizing days after the expiry.

Dan Head
Dan Head
The humans enter maintenance mode.

Jul 17, 2026

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2 min read

The humans enter maintenance mode.

Mechanical Turk closes to new customers July 30. The service where humans did the AI's job, quietly benched.

Dan Head
Dan Head
200 characters just became 75.

Jul 14, 2026

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3 min read

200 characters just became 75.

The AI drafts are already in Review Listing Changes — with a 14-day clock and approval as the default.

Dan Head
Dan Head
It enrolls you. Then it doesn't.

Jul 10, 2026

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2 min read

It enrolls you. Then it doesn't.

Free referral credits, coupon money, storage waivers — enrolled automatically. Until Oct 31, when you confirm it or forfeit.

Dan Head
Dan Head
You froze cash to beat 15%.

Jul 7, 2026

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3 min read

You froze cash to beat 15%.

One hedge freezes a quarter of cash. The other spends a fraction and removes the duty for good.

Dan Head
Dan Head
The 15% expires. The 25% stays.

Jul 7, 2026

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3 min read

The 15% expires. The 25% stays.

On a $10 unit it's $2.50 of duty that exists for one reason: the goods are Chinese. Here's how to delete it.

Dan Head
Dan Head
Record Prime Day. Record returns.

Jul 3, 2026

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2 min read

Record Prime Day. Record returns.

Amazon moved the event to June. The forecasts you built for a July Prime Day did not move with it.

Dan Head
Dan Head
Amazon fixes your titles for you.

Jul 3, 2026

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2 min read

Amazon fixes your titles for you.

Effective July 27: non-compliant titles get auto-truncated or auto-edited. By Amazon. No preview.

Dan Head
Dan Head
Your budget dies at 11 a.m.

Jun 23, 2026

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2 min read

Your budget dies at 11 a.m.

Day 1 carries ~35% of the four-day event. A normal-day cap empties before the evening buyers show up.

Dan Head
Dan Head
Four days, one very loose word.

Jun 19, 2026

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1 min read

Four days, one very loose word.

Four days, in June, with deals that went live two weeks ago. The only honest word left in "Prime Day" is the one you pay for.

Dan Head
Dan Head
41% landed cost most operators missed

Jun 16, 2026

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2 min read

41% landed cost most operators missed

The February ruling didn't undo the duty stack. Your Q1 cost sheet is now 41% light — and Prime Day inbound locks it in.

Dan Head
Dan Head
Amazon now sells imaginary products.

Jun 12, 2026

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2 min read

Amazon now sells imaginary products.

They made you reshoot the one with a shadow. Then they put a product that doesn't exist above it.

Dan Head
Dan Head
5% rule killed your Prime deal.

Jun 9, 2026

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2 min read

5% rule killed your Prime deal.

The 5% floor now counts every coupon you ran since May. Most operators found out at the deadline.

Dan Head
Dan Head
Amazon's AI reviewed fake dog poop.

Jun 5, 2026

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3 min read

Amazon's AI reviewed fake dog poop.

Amazon spent $50 billion on AI. The flagship retail application is a fake podcast praising fake poop's "chunky texture." Your repricer needs a compliance attorney.

Dan Head
Dan Head
Amazon killed 3 shortcuts in 90 days.

Jun 2, 2026

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2 min read

Amazon killed 3 shortcuts in 90 days.

Prep services. Commingling. Your automation tools. It's not three stories — it's one strategy. Here's the operator math.

Dan Head
Dan Head
The pee was a metaphor. Mostly.

May 29, 2026

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3 min read

The pee was a metaphor. Mostly.

Bezos sponsored the Met Gala. Protesters left 300 bottles of fake urine at the door. He banned an actor for being too accurate. Meanwhile your SAFE-T claim is "under review."

Dan Head
Dan Head
P&G just moved into your warehouse.

May 26, 2026

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4 min read

P&G just moved into your warehouse.

Amazon Supply Chain Services went live May 4. P&G, 3M, and American Eagle are in the same fulfillment centers your inventory sits in. The fee math hasn't changed yet. It will.

Dan Head
Dan Head
Your reviews are getting a divorce.

May 22, 2026

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3 min read

Your reviews are getting a divorce.

Amazon's review-sharing split finishes May 31. Your 4,000-review listing might be six listings with 40 reviews each. Custody was not discussed in advance.

Dan Head
Dan Head
$41.6B from 31% fewer sellers...

May 19, 2026

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3 min read

$41.6B from 31% fewer sellers...

The marketplace lost 750,000 sellers since 2021. Amazon's Q1 fee revenue didn't notice. Here's what the per-seller math looks like now.

Dan Head
Dan Head
10 feet. The syrup didn't make it.

May 15, 2026

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2 min read

10 feet. The syrup didn't make it.

Amazon's official response: "purpose-built packaging." The packaging was the bottle. The bottle was not built for this.

Dan Head
Dan Head
Parent stock won't save variants.

May 12, 2026

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2 min read

Parent stock won't save variants.

Aggregate stock looks healthy. The fee bills at variant level. The gap shows up nowhere on your dashboard.

Dan Head
Dan Head
Elite Edge Amazon Burn - Greek War

May 8, 2026

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3 min read

Elite Edge Amazon Burn - Greek War

Amazon Names a Customer Experience Workflow After a Greek War.

Dan Head
Dan Head
Elite Edge Amazon Intel -Prime Day moved.

May 5, 2026

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2 min read

Elite Edge Amazon Intel -Prime Day moved.

You didn't.

Dan Head
Dan Head
Elite Edge Amazon Burn - Rufus is dropshipping now.

May 1, 2026

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3 min read

Elite Edge Amazon Burn - Rufus is dropshipping now.

And he's doing it on behalf of a stationery shop in Virginia.

Dan Head
Dan Head
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The Elite Edge

Amazon intelligence for 7 & 8-figure sellers. Every Tuesday and Friday.

© 2026 The Elite Edge.
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