The Elite Edge

The Elite Edge

Amazon intelligence for 7 & 8-figure sellers. Every Tuesday and Friday.

You bring the budget. That's it.

Oct 9, 2026

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3 min read

You bring the budget. That's it.

Amazon's Full-Funnel Campaigns turn a media plan into two fields. Here is the list of decisions that moved, and the two you should keep.

Dan Head
Dan Head
Jan 10 isn't your tariff date.

Oct 6, 2026

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3 min read

Jan 10 isn't your tariff date.

Extended to January 10 — but not for your duty rate. What the truce still holds is freight, and that paperwork says November 9.

Dan Head
Dan Head
Selling fast is now a fee.

Oct 2, 2026

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3 min read

Selling fast is now a fee.

The low-inventory fee is charged per unit sold, measured per variation, and Q4 is when you sell the most units.

Dan Head
Dan Head
Your 25% is part store credit.

Sep 29, 2026

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4 min read

Your 25% is part store credit.

A free dashboard, a free Prime badge, six months of cheaper fulfillment. Read them as one sentence and they draw a route.

Dan Head
Dan Head
The column knows. It won't say.

Sep 25, 2026

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5 min read

The column knows. It won't say.

Amazon has ended price parity twice. Brussels is now asking sellers about the column that replaced it.

Dan Head
Dan Head
45 Days Between Email And Delisting

Sep 22, 2026

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5 min read

45 Days Between Email And Delisting

Amazon's liability insurance requirement has said one million dollars since 2021. On November 2 it gets a trigger Amazon can actually check, an email, and a switch on your listings. Here is what moved, why it is now enforceable, and the one date to read this week.

Dan Head
Dan Head
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