The Elite Edge

The Elite Edge

Amazon intelligence for 7 & 8-figure sellers. Every Tuesday and Friday.

The pee was a metaphor. Mostly.

May 29, 2026

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3 min read

The pee was a metaphor. Mostly.

Bezos sponsored the Met Gala. Protesters left 300 bottles of fake urine at the door. He banned an actor for being too accurate. Meanwhile your SAFE-T claim is "under review."

Dan Head
Dan Head
P&G just moved into your warehouse.

May 26, 2026

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4 min read

P&G just moved into your warehouse.

Amazon Supply Chain Services went live May 4. P&G, 3M, and American Eagle are in the same fulfillment centers your inventory sits in. The fee math hasn't changed yet. It will.

Dan Head
Dan Head
Your reviews are getting a divorce.

May 22, 2026

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3 min read

Your reviews are getting a divorce.

Amazon's review-sharing split finishes May 31. Your 4,000-review listing might be six listings with 40 reviews each. Custody was not discussed in advance.

Dan Head
Dan Head
$41.6B from 31% fewer sellers...

May 19, 2026

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3 min read

$41.6B from 31% fewer sellers...

The marketplace lost 750,000 sellers since 2021. Amazon's Q1 fee revenue didn't notice. Here's what the per-seller math looks like now.

Dan Head
Dan Head
10 feet. The syrup didn't make it.

May 15, 2026

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2 min read

10 feet. The syrup didn't make it.

Amazon's official response: "purpose-built packaging." The packaging was the bottle. The bottle was not built for this.

Dan Head
Dan Head
Parent stock won't save variants.

May 12, 2026

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2 min read

Parent stock won't save variants.

Aggregate stock looks healthy. The fee bills at variant level. The gap shows up nowhere on your dashboard.

Dan Head
Dan Head
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